Farm Cash Goes Global: Zynga Game Cards invade Europe, Turkey

It's not just language that's been a barrier to Zynga's global domination (which as of late it seems to have mastered). International digital farmers need a way to pay, too. This is exactly why the company has announced partnerships with distributors in Europe and Turkey to dole out Zynga Game Cards to the masses, VentureBeat reports.

Euronet Worldwide's epay division will distribute the game cards across 18 European countries. More specifically, European fans looking for an in-game boost can find the cards in 276,000 retail spots and 588,000 kiosks spanning the U.K., France, Spain, Germany, Luxembourg, Belgium, Portugal, Italy, Austria, Switzerland, Sweden, Norway, Denmark, Greece, Poland, Hungary, Czech Republic and Croatia, according to VentureBeat. Those who buy a Zynga Game Card from these locations will also score a free in-game gift.

In Turkey, mobile payment provider Mikro Ödeme will offer the prepaid cards for smaller increments of Turkish Lira. However, players can also pay through their mobile phones through services TurkCell and Turk Telekom. This is far from the first place Zynga has expanded its game cards. Most recently, Zynga Game Cards entered the Middle East and North Africa through Gate2Play, touched India through MOL and into Latin America through Mentez.

The FarmVille creator's quest to be the number one games company in the world takes more than just localization through language support, but allowing international players to pay up, too. According to VentureBeat, Zynga already has 12 games in 50 countries--only 146 countries to go.

Where do you think Zynga will expand to next both in games and payment platforms? Are you an international Zynga game fan without the option to buy things in-game yet?

Zynga gobbled up two unnamed companies for $4.9 million in 45 days

Talk about nom-noms. VentureBeat reports that FarmVille maker Zynga has acquired two unnamed companies between Oct. 1 and now, citing an amendment to an S1 filing submitted to the U.S. Security and Exchanges Commission yesterday. Zynga has filed several amendments to the S1 filing in preparation for its expected $1 billion initial public offering, but this is by far the juiciest (and most positive, frankly).

According to the filing, Zynga paid a measly $4.9 million total for both companies, meaning they were likely rather small. But it's exactly these tiny acquisitions that have helped the company amass over 2,500 employees globally. With this news, Zynga has bought 15 companies in the past year, all for a total of $45.5 million. Zynga's most recent acquisition (that we know of) was Astro Ape back in August

EA paid nearly $1 billion upfront for Bejeweled maker PopCap, while Disney played upwards $500 million for Playdom last year. Keep in mind, however, that both EA and Disney are basically in a position where small startups simply won't do, if they want to combat Zynga. But don't think Zynga hasn't at least considered a major purchase ... or made major offers outright. Now, who's next?

Who do you think Zynga might have purchased? Do you think EA and Disney could employ a similar strategy to compete with the company?

Kixeye's War Commander blasts onto Facebook for all to conquer

Hardcore gamers have established a beachhead on Facebook, and now can make their next offensive in War Commander. The next social strategy game by San Francisco-based Kixeye has entered public beta is now live and available for all would-be commanders on Facebook to dominate with. The game isn't a far cry from the studio's previous efforts, except for one thing.

Players can finally control individual units on the battle field in real time as they slaughter enemy units and demolish buildings. Clearly inspired by traditional strategy staples like Command and Conquer on the PC, War Commander continues the developer's tradition of real time gameplay with asynchronous interaction between friends ... or enemies.

Based on our time trying out the game's closed beta test, our very own Brandy Shaul found attacking and defending bases to be a largely passive experience, regardless of whether you can now directly control units. Personally, I find the choice to decide which unit gets fired at first by enemy defense turrets a strategic boost, though a small one.

Regardless, this marks Kixeye's next step in its ultimate goal to bring a true RTS (real time strategy) experience to Facebook, Kixeye CEO Will Harbin told VentureBeat. "It's the most advanced strategy game ever created for Facebook," Harbin said. "We're getting closer and closer to real-time strategy titles that you've seen on the PC."

Gallery: War Commander on Facebook
Based on my brief experience with the game, War Commander suffers from brief lag issues at the moment, with intermittent pauses during gameplay. However, Kixeye appears to be hard at work on optimizing the game already. (It is in "open beta," after all.) "We're learning from the past and optimizing the code base more and more," Harbin told VentureBeat.

While Kixeye mentioned that it's "waiting for an onslaught of competition" that it has yet to see, the company does have one worthy opponent that it has already exchanged stern words with over its most recent release, Kabam and Edgeworld. We're sure this rivalry is far from over, so why not check the latest traded blow right now?

Click here to play War Commander on Facebook Now >

Are you a fan of hardcore strategy games on Facebook? Regardless, what do you think of the growing hardcore scene on the platform traditionally dominated by mothers and other casual players? Sound off in the comments. 1 Comment